Test Lab Packaging

To support Fatimas in launching their first-ever at-home recipe kits, we developed The Test Lab—an identity rooted in the science and craft behind their recipes. Inspired by the process of taking dishes from their test kitchen to home kitchens, we designed a brand system and packaging that combined precision with playfulness. The visual identity features clean typography, bold graphic elements, and a thoughtful color palette to reflect both experimentation and warmth.